The Influence of Advertising on Consumer Behavior
IELTS Writing Task 2
Response: There is an ongoing debate about how effectiveness of advertisement. While some argue that nowadays these commercials are no longer have their impacts on individuals, others advocate for the significant effects of advertisement. In my view, advertising still has its effective strategies to influence people.
On the one hand, it is undeniable true that people easily purchase goods based on the advertisement that they watched. The science of experts who create them is a major reason for power of advertising. Most of them are industrial psychologists who studied human behaviours and the techniques of persuading people. In this way, they know the exact colors and words to attract customers, and even their needs are obvious to them. Additionally, in the wake of technological advancements, individuals have access to many online platforms, such as Instagram, YouTube and TikTok, which make it easy to advertising agency to draw different group of customers. On the other hand , despite above arguments, other group argue that because of the public awareness of
On the other hand, despite above arguments, other group argue that because of the public awareness of these commercial's facts, they are not being affected by them. First of all, people notice that advertisements are not always show the truth of the products, they are actually some special effects, for example, the fast-food restaurants, their food advertised images are not often quiet the same as the reality. Moreover, as individuals face too many commercial breaks on different platforms, theses advertisements have become far normal for viewers, 5o they prefer to skip instead of watching them or purchase the premium version to avoid advertising.
In conclusion, people hold different views on whether advertising has still its power to attract customers or not. Although some believe that people aware that advertisements are sometimes hide the truth, therefore they will not be affected, others argue that the methods are used on advertising meet the market demands. lassert that commercial advertising has the most vital impact on the humans.