IELTS Writing Samples

Response: In the moden world, businesses in their advertising are trying to illustrate that their products are new in some way. I believe that this happens for a range of reasons, but achieving to a high sale can be a significant reason for this. This actually has its own positive and negative consequences taht I would argue below. One of the best wasys to achieve a high sale for companies and manufacturer is advertisements. In terms of psychology, showing a product is new and modern is very important to the owners of products, for a vast majority of people prefer to purchase staffs that are new and modern and this trend can be so appealing and fascinating to them; therefore, many companies by cooperating to designers, create advertisements that are new and attractive to consumers. When a camera, for example, be interduced by a company like Canon, many people like to purchase it, for its new features that have provided it; therefore, emphasising on new features becomes efficient. However, insisting on new features can be a positive trend, but the drwbacks outweigh the advantages of this trend. Firstly, if the advertisments are realy reliable and interduce new products, this can be a positive trend for companies, because they can obtain individuals' trustness; therefore, they can achieve a high sale. Secondly, a negative trend that can be easily dominant if the advertisments don't tell the truth to people. most people are highly motivated to follow the products of companies that have a good record in their advertisments; therefore, if purchesers find that the emphasising of companies about new products was lye, they avoid buying the companies products. In conclusion, I think the products should be emphasised that have realy new features, not only for achieving to a high sale. It would be pleasant if factories and companies did their best to advertise the things are realy new and modern.

Response: These days, businesses are more likely to show that their products are new through their advertising. This is because they want to grab their customers’ attention. I think that this is a negative dvelopment. One reason that companies try to use advertising to show that their products are new is that it will be soared their sales and make a profit. In contemporary society, becasue of the technology, such as online platforms, most of people are being exposed to the latest trends. The modern fashions are more likely to introduce as a new products, tempting customers to buy new items, making a fierce competition among companies that if they emphasize that their goods are new, they will attract more customers, which can lead to improvements in turnover rate of their goods. However, I believe that this marketing strategy can bring detrimental effects on environmenmt while it can offer benefits to manufacturers. If businesses continue to prioritize the notion of new in their advertising, they may manipulate people to rely more on new products, making them turn to a complusive buyers becasue they will be tempted to replace old products with new ones, resulting in consumerism that is a signifacant cotributing factor in exacerbating environmnetal problems. Take a company producing furniture, for example; if their advertising compelled their customers to change their furniture quickly. So they will need more materials for production, leading to deforestation and exacerbating climate change. In conclusion, while businesses can raise their sales and ehance their economic preformance by showcasing their products as a new in some way, I firmly believe that it can adversely affect our environment because of its potential to increase consumerism, which is an important factor in exacerbating climate change by using more energy sources.

Response: In today's competitive market, many businesses focus on promoting their products as new or innovative. There are several reasons for this trend, and in this essay I will discuss them. In my opinion, this development is both positive and negative depending on how it is used. One reason why companies emphasize newness is to attract customers. Consumers are often attracted to products that are described as new because they assume that these products are better or more advanced than older versions. For example, tech companies like Apple release new smartphone models every year, even if the improvements over previous models are very small. This strategy makes the products seem modern and better, which can boost sales. Additionally, in saturated market, businesses needed to make difference in their products from competitors by highlighting unique features or upgrades. This help them significantly to attract more consumers for thier products. This trend has both benefits and drawbacks. On the positive side, the emphasis on newness lead to competition and innovation. Companies try to do better than each other by developing better products, which eventually benefits consumers. However, there are drawbacks to this trend. By constantly seeking newness, companies risk encouraging unnecessary product upgrades and waste. Many people end up buying things they do not really need, leading to waste and environmental damage. For instance, electronic waste have become a major global issue because people throw away old devices too quickly. Moreover, focusing solely on newness might distract businesses from addressing other important aspects such as quality or sustainability. In conclusion, the tendency of businesses to highlight newness in advertising is due to saturated market and technological growth. While it promotes innovation and competitiveness, it also contributes to overconsumption and waste. Therefore, I believe this trend has both positive and negative aspects and should be managed carefully.

Response: Most businesses in their advertising usually concentrate that their products are new in some way. This subject can be associated with several reasons and I just mention a few of them. Additionally, from my perspective, this is a positive improvement. The first reason for promoting their products with their new features is creating a significant increase in their sales. If companies advertise their goods and focus on new developments, people will encourage more to purchase that product. This advertise is a double edge sword. One the one hand, it is the condition that there is no development and the only purpose is manipulating people. In this case the only reason that companies think about it is their own benefit and abuse from people to take their money. On the other hand, there is a case that businesses really make an advancement and in order to inform people about these features, they mentioned it in the advertisement. This is the condition that both people and businesses can benefit from each other and people are able to use new products in order to more convenient life. I personally believe that the positive aspects outweigh its negative side due to the fact that people can make better choices. With the precise advertisements which mentioned the functionality of a product in details, people are able to compare different brands and make up their mind. Another main reason is an improvement in the recruitment rate. As detailed advertisements need skillful workforce, they have to employ more people for each purpose. For example, they need a good scenario writer and a skillful graphic designer to make advertisements which not only attract people better but also introduce the products in its best way. In conclusion, there are reasons such as witnesses a growth in sale or provide people with better products in emphasizing on new features and this is a totally positive development due to people are able to make better choices and increase employment rate

Response: These days, campanies and businesses insist through dvertisements that their products are modern and up to date. This essay initially elaborate the pincipal factors contributing to this phenomenon, namely, attract the attention of customers and being practical based on the present life, and I will also argue that this approach represents a positive development and provide explanation to support my view. To begin with reasons, firstly, the key reason why companies highlight the novelty of their products is customer's satisfaction. In fact, human has a natural tendency to innovation and cutting-edge products. This happens because new stuff are more convenience and efficient. In other words, they are aligned with current needs in order to meet the expectations of individuals. Secondly, companies often improve their goods in new versions. Because the small drawbacks just appears after mass production. For instance, smart phones are consistantly produced to remove the potential bugs. Therefore, it draws the customers and enhances the satisfaction of them. This trend has many benefits not only for companies, but also for buyers. The main advantage is it can creates a positive competition. This is because companies in order to increase their sale rate, they attempt to produce products with high-quailty and novelty. As a result, it can boost criativity and innovation. Additionally, this attempt for offering new products can improve overall quality of life. To calrify, nowadays because of environmental issues all companies attempt to produce products, wich are environmentally-friendly and sustainable. It provides people energy-efficient products. For example, electrical motorcycle or organic fertilizers. In conclusion, giving the sense of satisfactiona and eliminating possible drawbacks are the main causes for emphasising new products. In my view, it can be many beneficial due to bringing creativity and improving the quality of life.

Response: Advertising role is not conceal to everyone and undoubtedly this new phenamenon could have important play in temporary life. Big and small busnisses are introduced by ads and their productions can be valuated and regard new. Although this type of informatiom can change market cricles ,there are positive and negative impact that can have important role in economic system. Finally, seling period and financial benefit is the end aim of producing and every producer try for sucsessing at this stage and adding a new thing to its procuction ,can be the best way for better selling. For example , when the first pen and pencil wad made,there was not any rival who product the others and for some year the first company was pioneer ,but after years the other persons decided to establish new factories for estationary anf for better selling they had to force have volenteer and they created some different colours to the first pencil. Or the other companey had to add various tastes to proteen products and something eles, Infact this kind of comparison that is born after industrial revolution, have generated variety of production and individual can ascess their desiers and advertising play a vital and crutial play in bazars that could lead reducing emploees, increasing job and salaries, improvement at production system, saving many and time for distinguish best and needable product that all of the are the positives about advertisng. On the other hand,advertising emphasis on being new of manufaction can have negative impact on people life. However suitable ,this type of mention, will raise consumeriseing between contries and humanity life woll be in danger, Because factories have to strugle with their components and however creative they have to manufactor new thins for ever and this will convert to circle. Need to more enery for progressing new and marketable product and conciving individual about them can be dangerous for our planet.in conclusion, by regarding to negative and positive side of advertising ,this is people undertaking to have independant deciding for buy and sell and advertismen can have just an introducer function in industry and market.

Response: ese days, companies are competing for the novelty of their products. Customer preferences may result in this competition in some ways. In my opinion, the novelty of products leads to people's convenience, which could be considered a positive development. Companies consider individual preferences to reach their goals and make a fortune. People's demand changes over time, so cutting-edge technology takes responsibility for meeting current needs. For example, there is a rising demand for better camera zoom in cell phones, so Apple annually introduces a new version of cell phones that covers the previous version's deficiency in cameras. So as individuals' demands change, the companies' ideas change. There are competing views on whether this newness is a good or bad development. Generally, it is considered a positive development because it facilitates life difficulties with new-brand devices. Take online restaurants as an example, they provide ready-made meals for people who are not able to eat out. Additionally, they are adding some options such as the fastest delivery and preparation. Although an increasing percentage of ordering fast food brings some diseases such as obesity and diabetes, I believe that new technology decreases daily life burdens. Another example is Tesla's company concentrating on cars that don’t need drivers to travel even far distances. Consequently, disabled people can take a trip with no effort by using these modern cars. To conclude, the company's competition for newness is a result of the changing preferences of individuals in different years. As a result, companies will be encouraged to respond to these requests which finally ends in people's satisfaction. So, this emphasis on novelty should be considered a positive development.

Response: These days, companies are competing for the novelty of their products. Customer preferences may result in this competition in some ways. In my opinion, the novelty of products leads to people's convenience which could be considered as a positive development. Companies consider individual preferences to reach their goals and make a fortune. People's demand changes over time, so cutting-edge technology takes responsibility for meeting current needs. For example, there is a rising demand for better camera zoom in cell phones, so Apple company annually introduces a new version of cell phones that covers the previous version's deficiency in camera. So as individuals' demands change, the companies' ideas change. There are competing views on whether this newness is a good or bad development. Generally, it is considered a positive development, because it facilitates life difficulties by new-brand devices. Take online restaurants as an example, they provide ready-made for people who are not able to eat out. Additionally, they are adding some options such as the fastest delivery and preparation. Although an increasing percentage of ordering fast food brings some diseases such as obesity and diabetes, I believe that new technology decreases daily life burdens. Another example, Tesla's company concentrating on cars that don’t need drivers to travel even far distances. Consequently, disabled people can take a trip with no effort by using these modern cars. To conclude, the company's competition for newness is a result of the changing preferences of individuals in different years. As a result, companies will be encouraged to respond to these requests which finally ends in people's satisfaction. So, this emphasis on novelty should be considered as a positive accident.

Response: In recent decades, there has been notable growth in businesses’ advertisements, which mostly highlight that they have the newest products. The most important reason is that companies’ income increases significantly by encouraging more customers, and I believe that this trend has more detrimental consequences not only for individuals but also for the products. On the one hand, it is undeniable that companies need more money to survive in the modern competitive world, leading businesses to use some tricks to influence customers. In this way, advertising agencies recognize that individuals are more likely to purchase new goods to experience something fresh or be up-to-date; thus, the most common method is to put a new label on the products. For example, most people want a new version of a smartphone because the brand persuades them that the last version is too old for use, so every year people are more willing to buy a new brand phone. In my view, this trend is often more profitable for businesses, not ordinary people. In fact, customers are manipulated by advertising experts. For instance, the Apple company in order to encourage their users to buy a new phone and also to emphasize their advertising motto, sometimes deliberately creates some critical issues with the last version of their phones. In addition, sometimes the feeling and experience of the customers cannot be real because the new product is not actually new, and only the packaging is in a new color, like Dyson, which nearly every holiday or special events lunches its new products; however, the product is just the same as before in a new color addition. As a result, more and more customers are encouraged to buy a new product even if it is not quite different from what they might have in their homes. In conclusion, more companies sell their products by putting stress on the newest version. While their actions mostly have a vital impact on their income; in my opinion, this has no advantages for customers, and people face the drawbacks.

Response: These days, Busisiness in their prompting and advertising highlites some featurs of their products like newly and up-to-date due to the customer preferences for choosing newst things. I believe that, this is a positive advancment because of the economical engancement. To begin with causes, The main reason for emphasizing products as the latest is that, customers usually prefer the newest one . This is because businesses try to improve their prodocts and eleminate the bugs. So they are often more advanced. For instance, Apple company constantly upgardes their products especially their smartphones. some features like battry life and screen quality. as a result because they become more align with their customer's needs. Then it can boost increases their sale rate. In my view, It is a positive advandment because it ecourages campanies and businesses to develpe their goods effeciently to attract the attention of customers. This happnes because they sould compete to competitirs for producing the newest models. this cometition can lead to innovative designs and feature. Which can lead to economic growth for the country. for example, technolgy companis like sumsung and nokia try to use the up-to-date and cutting edge features in their products. so theis approach may results in high-quality products if they want to win in this competition. In conclusion, due to the customer demand businesses try to intruduce their products to audiences. In my opinion, the positive developments are significantly far more than negatives .