IELTS Writing Samples

Response: Nowadays, businesses tend to introduce their products as innovative goods in advertisements. This trend have several reasons such as absorbing people attention and promoting products; however in my opinion it might bring several disadvantages. This essay will discuss about these reasons and will answer the question of: why this trend is not advatageous. To begin with, businesses might have several reasons to show their product as an uniqe thing. Undoubtedly, when a prouct seems more intresting and different from all rivals' goods people might have more passion to buy it. This can be the result of self-satisfaction of people or in some cases, because of show off attitude. For instance, there are several people who have an expensive mobile phone that can meet all their needs in a proper way but they want to ourchase advertised smartphone that does not have any further features; while this advertised mobile phone is only showed uniqe, there is no major differences between them. So in this way busineeses attemt to convince people, and promot their new product. In my opinion, this trend might increase the materialism and consumersim. people will tend to purchase new products that they do not really need only for showing off it to their friends or realtives. Moreover, it might lead high amount of wastes because people may throw out their old possessions, leading several environmental issues such as fullfiling waste lanfills. Therefore, this trend can offer problematic issues. IN conclusion, however emphasising that a proct is new can attract more buyers but it can increase materialism, consumerism and even bring environmental problems for whole society.

Response: It is true that in recent times, companies and brands often try to bold the fact that their goods are new and up-dated through commercials in certain ways. There are numerous factors that contribute to this trend. This essay will examine some of the reasons behind it, and explain why I belive it is a negative development. To begin with, many businesses are trying to emphazise on their latest model products in their advertising, in order to attract audience's attention. Consequently, people's sense of need will be triggered and they will be willing to purchase those products. This happens since a large number of people have a tendency to possess not only the best ,but also newest objects. For example, every year, Apple inroduces the latest model of Iphone and tries to promot it, by saying about its state-of-the-art technologies and features. As a result, a vast majority of individuals will be persuaded to buy it. However, I do not think it is a positive development. In my opinion, firstly, this trend results in consumerism, as poeple will assume that if they want to stay up-to-date, they have to buy any new-released gadget, even if they do not truely need it. Furthermore, customers might do every thing to have that item, making people materialistic. To illustrate, in order to buy the newest model of Iphone, a noticeable number of people borrow money from others or even get a loan from a bank. In conclusion, brands emphasize on their cutting-edge materials through commercials, in order to convince people buy their productions more and more. Because of several reasons such as widespreading consumerist culture, I am strongly against this phenomenon and believe it is a negative development.

Response: Choosing the best way for businesses to promote their products is a highly debatable topic these days. It is sometimes thought that some companies usually emphasis to advertise new products. In my opinion, I agree this can be possitive development for both businesses and people. A good reason to emphasise new goods in advertisements is that it can lead to an increase in their annual selling rate. This way, if businesses insist to advertise their products as new ones, it will encourage people to buy them to adapt themselves to recent trends of society. For instance, Samsung and iPhone annually promote new models of their smartphones with specific features, This can be much more appealing and tempting for people to buy them. Therefore, it will result in economic growth of the companies and meet the demands of many individuals. Another point to consider is that businesses emphasis on new products in their advertisement to motivate employees and designers to be more creative. In other words, it would be significant for businesses to win in the market competition by desgining new modelas and sell them. Hence, they strive to come up with new ideas to produce and promote valuable commodities. As a result, it can increase innovation among different employees and companies. In conclusion, there are some advertisements that founders of comapanies want to emphasis on new goods on them. Not only can it result in making a lot of money by selling these appealing products, but it can also encourage companies to implement new ideas and learn how to be more creative. Therefore, this positive development would be beneficial for businesses and meet people's need.v

Response: It has seen that, most of the businesses after launching a new product, will emphasise on their innovations in order to prove the difference between their brand new product and other similar existed ones in the market in their advertisement. In this essay I will outline the reasons of this behavior and my perspective about this positive development. To begin with, the main purpose of advertising industry is representing any new product in a creative way to show its differences, superiorities, high quality and its innovation. Moreover, it is crucial to picture a new product’s functions very impressive for audiences due to encourage them to choose advertised brand over other current brands in market. Advertisement must always make individuals feel that their decisions are more logical by not only bringing various impressive reasons, but also by evoking their emotions. For instance, every new cellphone’s advertisement contains many visual aspects which convinced individuals to purchase that immediately. Highlighting the novelty of any new launched product is a positive attitude in advertisement industry. Firstly, every new product is based on human’s need to solve a problem or make life easier. Secondly, todays products always have environmental concerns such as sustainability, recycling, reducing carbon emissions and, decreasing energy usage. For example, new brand automobiles emphasizing on the current vehicle’s pollutions and try to promote themselves as environmental-friendly cars. In conclusion, the main point of advertising is presenting any product creatively and differently in order to persuade people purchasing it, however, the best commercial for a product is its quality and its superiority over other current sample.

Response: These days many companies worldwide are emphasizing that their items are novel, in their promotion. This is obvious, promoting has serious effects on costumers and it can be a cause to lure numerous costumers. In my opinion, this is a negative development; because of their mental problems and in some cases it is really unfair. To begin with, advertising has a broad world and also it has many rules to be a good advertisement. If the promotion is interesting in some cases, it can attract countless costumers. For example, a company has not a fantastic sale in previous year so for the present year determines to design an advertisement that focus on the product is new and has novel features and also advanced quality. Furthermore, sometimes companies are cheating and fooling costumers, it means they use new, novel and some words like these to lure people's attention. Eventually, by launching a fake trend, they attract millions of audience. I deem this progress is negative and very foul. Indeed, people have false impression than new products; As a result this illusion due to they think it can satisfy their particular needs. In other cases, this is completely unfair because of their mental effects. once a good become trend, everyone want to buy it because it is advertised by many bloggers or influencers. In conclusion, businesses use this practice to attract new costumers and affect on them to buy their goods; as I mentioned, this will not be a good method if their advertisement is fake and also that is negative development for world and that country.

Response: These days, advertisers often strive to highlight the novel features of products. Promoting the latest version of products has increasingly become appealing to fashion victims, whereas I believe this negative approach can deceive individuals to focus on less important items. Marketing is an inseparable part of business. advertisers use a wide range of marketing strategies to make considerable profits. By focusing on unique traits of goods, businesses intend to instill a sense of fascination to uninformed customers to purchase the newest merchandise to feel more satisfied. Manufacturers by using flashy advertisements not only can exploit the unawareness of society to exaggerate the quality of their products but also they can encourage their customers to meet their needs with the products having specific properties. Moreover, fashion slaver customers tend to buy what has recently become trend. Businesses strive to persuade this kind of customers to buy trendy wares by enticing advertisements. They may concentrate on showcasing the state- of-the-art-quality of their products, for instance, gadgets by unknown brands, even if they have poor quality, which can be used in short term , due to the obsession of their targeted audiences with vogue and modernity. By the negative development, consumers may pay attention solely to the newest products, publicized by profiters advertisers. This means that individuals might be influenced by captivating advertisements due to the desire of having what has introduced currently to gain a high dignity in the society. They may prefer to gain other’s admiration for their modern properties to feel pleasure. However, this may not only waste their money due to buying inferior goods but also encourage businesses to use excessively marketing gimmicks to delude customers conveniently. Additionally, if some businesses extremely benefit from extravagantly highlighting their production’s features, it is likely that others will be motivated to emulate this practice. As a result, customers may lose their trust and choose what they need without care of advertisements. In conclusion, focusing on the new products by advertisements has become common because of customers’ interests in fashion. I am utterly convinced that the negative trend can affect the individuals’ financial conditions negatively, leading to distrust of advertisements.

Response: In terms of commercials, in modern world, businesses normally are asserting that their goods are new in some methodes. Despite the fact that this is one of the key factor of advertising, it can have some negative repercussions. There are several reason why I would argue in the favour of positive effectivness of this idea. First of all, this claim captures the audience's attention with the aim of they can be update by purchasing the products. For a well-known example, Coca Cola always depicts new taste of cola, even though everybody knows their new products are the same with a slight difference. Secondly, not only can it motivate individuals to buying your products, but also it can make your former custumers more loyal. For example, had there been a business and not displayed their new goods, I would have not bought from them since I did not notice about the new. Finally, the more advertising you do, the more custumers you have. It is needless to say that the main key point of commercials is emotional appeal and influence on people's motivation. On the other hand, it is remarkable that advertising with the aim of showing off new products, makes a buzz marketing for a specific period which is perfect for businesses. Nevertheless, using lies in the slogan can lead the business to bankrupting. For example, if the Apple company says they added a new artificial intelligence in their new Iphone and this is a big lie, nobody will not believe them again for their next project. In conclusion, this day and age, there are a variaty of businesses emohasizing the words of new products as a catchphrase in their advertising. Although, this could have positive results, they must be careful about the words that they are using.

Response: In recent times, an increasing number of business highlight in their advertising that their products are unique. This is because they desire to attract more consumers and increase their sells as well as unique methodes. In my opinion, this developement is positive due to the attention to some significant factors. One of the main reasons for showing alternative advertisements is absorbs more cleints and consumers. A compony for achieve to financial stable and gain profit, require to sell their products and earn money. They should be able to supply budget for survival their business, for example workers' salaries, and rent a accommodations. All of them need to atract customer by advertising. As a consequence, many people find these product more useful and encourage buy them. By the more selling, the more income will gain that can utilize for improving one company. Additionally, espetial technique they use may can damage the environment which is can be a important concern in world's today. For these reasons, Business owners advertise differently to achieve their goals. I consider this trend posetive due to be awareness individuals about special company's products. For example when people go shopping, most of the time they confuse among various goods that which one is better. So, if they know about products' quality by presenting information in advertisements, leading to easier and informed decision. As a consequence, thy buy a product which is more reliable and safer. Moreover, several citizens are concerned about their sorrunding, and atmosphere. When they relize of friendly-environmentally products of one company, more encourage to purchase these comedeties. In conclusion, the growing trend of presenting products which is produced in unregular ways to reach income growth by attracting more customers. I believe this trend positive in terms of possessing high-quality and compatible with environment.

Response: In recent years, many businesses have been focusing on promoting their products, because they have been upgraded and are considerd innovative. In my opinion this trend have many reasons, and while it might seem beneficial, it can have some downsides as well. To begin with, the underlying reason for the great pressure on an innovative product by producers has various explanations. Firstly, these days, indivisuals have more desire due to the rapid-paced quality of the modern world. They not only are faced to many challenges like E-learning on pandemic, but also are called for more advanced items to respond these problems adequately. For example, these items can be a new interactive platform or a better quality laptop designed for a rigorous study. As a result, companies see these gaps and try to fill them with their newly introduced products. Secondly, they can also exploit the psychological effects of the new products and use it for raising their sales. They are completely aware of the fact that their designed item might have a hanful new features, but they use this fact and encourage people to buy them. For instance, new vesion of iphone is only bear an other camera lense, which made it a little more high-tech than its previous one. However, this feature has made it very popular and drawn sheer interests twards it especially on social media. With regard to its overall effects, I believe it has both positive and negative implications. In many cases people are truely desperate for a product in order to overcome their new challenges. Thus, this circumastance call entreprenures for alerting them and help them for reaching their desirable results. This can be a positive side of this trend. Although, In many cases, companies prioritize their economic status and intrigue their consumers for purchasing their sellings, and collect their adequate budget. Consequently, this is only a disruption for people which deplete their savings. In this case, advertising new products is assumed profoundly negative as it abuses people's resources. In conclusion, In my view, introducing new merchandises is reasonable, although some firms tend to use this method for only financial matters.

Response: Nowadays, businesses use advertisements to tell people that they have a new product that is different from others. I reckon whenever a company emphasizes something, there is a problem there, so on this occasion too I think it is a negative thing. First of all, I believe this occasion is due to competition and consumerism within society. In a society with consumerism, many companies will produce the exact same product, but at different prices so if anyone asks them why they are selling at a higher price while another company sells it at a lower price, they will answer because our product is different and we produced it with high-quality materials, while in fact they didn't. another side of competition is between individuals, everybody looks for something unique and special product which no one else has it, they want to be spectacular so if a company advertises that they have manufactured something new which is differ from others, so many people will go and buy that. In the last paragraph, I said in a consumerist society this kind of behaviorism is so common, but now I'm going to discuss about the effect of this kind of advertisement on individuals. I suppose companies regard advertisements as manipulating people and using cognitive psychological tricks. so when they tell people they have new products which have nothing incommone with others, people will think maybe I should look different. for example, a teenage girl who saw this advertisement on tv, want to hang out with freinds but she feels like she is suppose to be in different close than last time they saw each other so she will go aand buy new things, while she didnt need them at all. I believe this sort of advertisement has a big bad effect on society and makes people unsatisfied with their belongings, consequently, people will buy those new product so the company will do that advertise againe and again.