In their advertising, businesses nowadays usually emphasise that their products are new in some way.
Why is this? Do you think it is a positive or negative development?
Response:
It is true that in recent times, companies and brands often try to bold the fact that their goods are new and up-dated through commercials in certain ways. There are numerous factors that contribute to this trend. This essay will examine some of the reasons behind it, and explain why I belive it is a negative development.
To begin with, many businesses are trying to emphazise on their latest model products in their advertising, in order to attract audience's attention. Consequently, people's sense of need will be triggered and they will be willing to purchase those products. This happens since a large number of people have a tendency to possess not only the best ,but also newest objects. For example, every year, Apple inroduces the latest model of Iphone and tries to promot it, by saying about its state-of-the-art technologies and features. As a result, a vast majority of individuals will be persuaded to buy it.
However, I do not think it is a positive development. In my opinion, firstly, this trend results in consumerism, as poeple will assume that if they want to stay up-to-date, they have to buy any new-released gadget, even if they do not truely need it. Furthermore, customers might do every thing to have that item, making people materialistic. To illustrate, in order to buy the newest model of Iphone, a noticeable number of people borrow money from others or even get a loan from a bank.
In conclusion, brands emphasize on their cutting-edge materials through commercials, in order to convince people buy their productions more and more. Because of several reasons such as widespreading consumerist culture, I am strongly against this phenomenon and believe it is a negative development.
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It is true that in recent times, companies and brands often try to bold the fact that their goods are new and up-dated through commercials in certain ways. There are numerous factors that contribute to this trend. This essay will examine some of the reasons behind it, and explain why I belive it is a negative development.
To begin with, many businesses are trying to emphazise on their latest model products in their advertising, in order to attract audience's attention. Consequently, people's sense of need will be triggered and they will be willing to purchase those products. This happens since a large number of people have a tendency to possess not only the best ,but also newest objects. For example, every year, Apple inroduces the latest model of Iphone and tries to promot it, by saying about its state-of-the-art technologies and features. As a result, a vast majority of individuals will be persuaded to buy it.
However, I do not think it is a positive development. In my opinion, firstly, this trend results in consumerism, as poeple will assume that if they want to stay up-to-date, they have to buy any new-released gadget, even if they do not truely need it. Furthermore, customers might do every thing to have that item, making people materialistic. To illustrate, in order to buy the newest model of Iphone, a noticeable number of people borrow money from others or even get a loan from a bank.
In conclusion, brands emphasize on their cutting-edge materials through commercials, in order to convince people buy their productions more and more. Because of several reasons such as widespreading consumerist culture, I am strongly against this phenomenon and believe it is a negative development.