In their advertising, businesses nowadays usually emphasise that their products are new in some way.
Why is this? Do you think it is a positive or negative development?
Response:
It has seen that, most of the businesses after launching a new product, will emphasise on their innovations in order to prove the difference between their brand new product and other similar existed ones in the market in their advertisement. In this essay I will outline the reasons of this behavior and my perspective about this positive development.
To begin with, the main purpose of advertising industry is representing any new product in a creative way to show its differences, superiorities, high quality and its innovation. Moreover, it is crucial to picture a new product’s functions very impressive for audiences due to encourage them to choose advertised brand over other current brands in market. Advertisement must always make individuals feel that their decisions are more logical by not only bringing various impressive reasons, but also by evoking their emotions. For instance, every new cellphone’s advertisement contains many visual aspects which convinced individuals to purchase that immediately.
Highlighting the novelty of any new launched product is a positive attitude in advertisement industry. Firstly, every new product is based on human’s need to solve a problem or make life easier. Secondly, todays products always have environmental concerns such as sustainability, recycling, reducing carbon emissions and, decreasing energy usage. For example, new brand automobiles emphasizing on the current vehicle’s pollutions and try to promote themselves as environmental-friendly cars.
In conclusion, the main point of advertising is presenting any product creatively and differently in order to persuade people purchasing it, however, the best commercial for a product is its quality and its superiority over other current sample.
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It has seen that, most of the businesses after launching a new product, will emphasise on their innovations in order to prove the difference between their brand new product and other similar existed ones in the market in their advertisement. In this essay I will outline the reasons of this behavior and my perspective about this positive development.
To begin with, the main purpose of advertising industry is representing any new product in a creative way to show its differences, superiorities, high quality and its innovation. Moreover, it is crucial to picture a new product’s functions very impressive for audiences due to encourage them to choose advertised brand over other current brands in market. Advertisement must always make individuals feel that their decisions are more logical by not only bringing various impressive reasons, but also by evoking their emotions. For instance, every new cellphone’s advertisement contains many visual aspects which convinced individuals to purchase that immediately.
Highlighting the novelty of any new launched product is a positive attitude in advertisement industry. Firstly, every new product is based on human’s need to solve a problem or make life easier. Secondly, todays products always have environmental concerns such as sustainability, recycling, reducing carbon emissions and, decreasing energy usage. For example, new brand automobiles emphasizing on the current vehicle’s pollutions and try to promote themselves as environmental-friendly cars.
In conclusion, the main point of advertising is presenting any product creatively and differently in order to persuade people purchasing it, however, the best commercial for a product is its quality and its superiority over other current sample.