The Emphasis on Novelty in Advertising
IELTS Writing Task 2
Response: In the moden world, businesses in their advertising are trying to illustrate that their products are new in some way. I believe that this happens for a range of reasons, but achieving to a high sale can be a significant reason for this. This actually has its own positive and negative consequences taht I would argue below.
One of the best wasys to achieve a high sale for companies and manufacturer is advertisements. In terms of psychology, showing a product is new and modern is very important to the owners of products, for a vast majority of people prefer to purchase staffs that are new and modern and this trend can be so appealing and fascinating to them; therefore, many companies by cooperating to designers, create advertisements that are new and attractive to consumers. When a camera, for example, be interduced by a company like Canon, many people like to purchase it, for its new features that have provided it; therefore, emphasising on new features becomes efficient.
However, insisting on new features can be a positive trend, but the drwbacks outweigh the advantages of this trend. Firstly, if the advertisments are realy reliable and interduce new products, this can be a positive trend for companies, because they can obtain individuals' trustness; therefore, they can achieve a high sale. Secondly, a negative trend that can be easily dominant if the advertisments don't tell the truth to people. most people are highly motivated to follow the products of companies that have a good record in their advertisments; therefore, if purchesers find that the emphasising of companies about new products was lye, they avoid buying the companies products.
In conclusion, I think the products should be emphasised that have realy new features, not only for achieving to a high sale. It would be pleasant if factories and companies did their best to advertise the things are realy new and modern.