IELTS Writing Samples

Response: It is becoming increasing common for manufacturers that insist on adverting novelity of their products. This is because they are going to declare customers meeting their needs. Plenty of organisations provide various methods, such as email address, assessment equiries or phone numbers for their customers aimed at receiving their suggestions and critics about manufactures. Based on buyers’ opinions, they will alte current products, produce it and advert new ones through media. Therefore, customers are informed to be met their demands. Moreover, businesses demonstrate sings of responsibility and reliability by paying attention to customers’ ideas which lead to far more successes in the number of customers and ultimately much more sales. However, in my own view, advertising which their products are novel in some ways should be considered as a negative development. That is why financial problems have nowadays restricted the purchasing power of people. Most clients would rather to either update version of using products or do replacement on a low expense rather than buying new one. Therefore, emphesis solely on companies’ innovations in advertisments not only putting pressure on individuals to deal with their recent expectations by providing new one but respondants also encountered irresponsible and misundrestand sellers who force their buyers to meet their needs under any circumstances. In conclusion, although advertisments of new products helps businesses selling higher level of produces and receive more loyal customers, it is possible to transfer feeling of irresponsibility against economical issues of buyers which are increased today.

Response: In recent years, the number of businesses and manufactures that promote their products through advertisements has increased significantly. Mostly they highlight that their goods are new and innovative in some ways. While the origins of this upward trend seem to stem from several reasons, I personally believe that it is a negative development, and in this essay, I will outline my reasons. On the one hand, one of the primary factors contributing to this trend is that different businesses and companies often try to attract attention and costumer in a competitive market because most of the market is saturated by similar products so emphasizing products as new or improved can help them to raise their sells. Additionally, from psychological perspective, this approach can establish a positive image of that brand in people's mind. Since constant exposure to these kinds of advertising can influence costumers and make them feel that a specific company is more creative than others. On the other hand, I personally think that the disadvantages of this attitude outweigh the advantages due to several reasons. Firstly, these persuasive advertising can lead costumers to impulsive purchasing, creating a sense of need, which can be fake, to buy new products to have more convenience in their lives. Furthermore, it may create an unhealthy competitive environment for producers and manufactures and force them to promote their products under any circumstances. Finally, the consumerism may increase due to encouraging unnecessary spending that can have a detrimental impact on the environment. For instance, the more costumers buy these products, the more active the companies should be. Consequently, not only is more plastic waste produced, but also a rise in factories activity can be seen, leading to more carbon dioxide emissions. In conclusion, several factors are associated with this trend, including building a creative image and winning the market competition. I personally believe that this development can be less beneficial and influence people's minds negatively.

Response: People working in the advertisement industry have long made effort to produce convincing commercials. Using psychology and studying human behaviors, they are now emphasizing on the nobility of their products. This phenomenon could lead to destructive impacts on societies. Firstly, it is no secret that due to humans’ curious nature, they can get easily attracted to new things. Using this trait to their benefit, experts in advertisement business make an attempt to manipulate individuals into purchasing their product by convincing them that it possesses qualities that cannot be found in their rivals’ goods. Furthermore, people are more likely to buy things that they believe are new. For instance, by making people think that the latest version of a smartphone has brand-new features, while it might not be even true, they tend to wait in ques to achieve it. It is now clear why companies are utilizing this method in their commercials. As any other trend, this technique also holds drawbacks for the public. According to human rights activists, such practices are considered dishonest and ethically wrong, as they affect people without their knowledge. This would ultimately result in lack of trust and reliability in communities, which is a growing concern in advanced countries. In conclusion, the selfishness of human race dates back to when we were first created, and it continues to date in the form of selling products using nudging and other manipulations. I believe that this development, if practiced honestly, can be constructive, but its drawbacks outweigh the advantages. Governments should take measures, such as reviewing commercials beforehand, with regard to this phenomenon.

Response: People working in the advertisement industry have long made effort to produce convincing commercials. Using psychology and studying human behaviors, they are now emphasizing on the nobility of their products. This phenomenon could lead to destructive impacts on societies. Firstly, it is no secret that due to humans’ curious nature, they can get easily attracted to new things. Using this trait to their benefit, experts in advertisement business make an attempt to manipulate individuals into purchasing their product by convincing them that it possesses qualities that cannot be found in their rivals’ goods. Furthermore, people are more likely to buy things that they believe are new. For instance, by making people think that the latest version of a smartphone has brand-new features, while it might not be even true, they tend to wait in ques to achieve it. It is now clear why companies are utilizing this method in their commercials. As any other trend, this technique also holds drawbacks for the public. According to human rights activists, such practices are considered dishonest and ethically wrong, as they affect people without their knowledge. This would ultimately result in lack of trust and reliability in communities, which is a growing concern in advanced countries. In conclusion, the selfishness of human race dates back to when we were first created, and it continues to date in the form of selling products using nudging and other manipulations. I strongly believe that claiming your production is new, while it can easily be proven otherwise, is dishonest. Governments should take measures, such as reviewing commercials beforehand, with regard to this phenomenon.

Response: Nowadays, companies and businesses focus on their innovations and unique aspects of their products in their advertisements. This essay explains why this is becoming common. From my perspective, It has its own advantages and disadvantages. In the end, I will give my personal opinion. We are living on the edge of technology, and individuals are becoming more interested in new products. They are completely aware of the modern technology and a group of people always demand products with higher quality and based on modern technology. Due to the progress of technology, the only way for companies to survive in the market is to be up to date and illustrate their qualifications over their rivals. As a result, it is logical to put magnifier on their innovations. This type of advertisements help them to create new needs for the members of society, and encourage them to buy their new items. It is obviously accepted that it has several advantages. First of all, products by new features make people’s lives easier and more convenient. Secondly, individuals are encouraged to buy more, and it has significant impact on the economy. Finally, the competitional market makes companies to be more into new technology and it creates a great market for intelligent people to be hired and have a decent job. Although the benefits of producing new products with new features are undeniable, it has several drawbacks. New products create new demands for individuals, and unfortunately most of the time people’s needs are not essential, and they buy that product just because it is trend in the society. This attitude leads a large proportion of the population to consumerism. It is widely considered that consumerism has negative effects on the environment. Overall, I believe it is a positive/accepted development at advertising. Not only does it make companies illustrate their positive aspects, but it also helps them to be more innovative and hire people with great potential and talent to make progress in their companies.

Response: While some companies advocate for trending their new produts by means of advertisement, critics assert that although this approach remains successful for a while; however, it would not last for long, and ultimately, it becomes forgotten and loses its value. Meanwhile, I believe, this kind of advertising depends on the businesses' porpuse, which at most times, is to make a significant short-time profite, and then trend a new product. On one hand, those companies just tend to enhance their sales and profite, therefore, their quality is not always a priority to them. When you choose quantity over quality you achieve noticeable short-time sales, which is financialy reasonable in case that you plan your next move very meticulously. For example, a certain shampo factory in my country, every now and then, comes up with a new type of shampo with different colours and sents, and then, they spend a substantial budget on the advertisemnet of their new product inorder to stay in the market and remain popular among customers. In another case, companies manage to achieve brilliant quality and a good picture at the same time. Those companies, spend huge amounts of money on their tv commercial and urbon advertisemnets just to exhibit their superiority. Furthermore, they claim higher values and costs so that in same ways they assur you that you are not about to waist your money on something unworthy. In another word, their first priority is to stay popular and desireable by individuals. On the other hand, there are many successful companies that have not changed or augmented their advertisements for several decades, and they are still one the top choices of people on the market. For instance, if you cosider the pen company, Bick, you will realize that they have not changed the shapes or quality of their pens for decades and they are still intriguing for their consumers. So, you cannot provide quality and individuals' trust by allocating a huge part of your budget to advertising. Moreover, it depends to companies' intentions to whether present themselves as long-lasting or unstable competitors. In conclusion, investing on advertisement is always a wise and reasonable decision; however, you should not sacrifice other prospects of your business just to increase your temporary sales and profit. Finally, if you desire to stay in the market for long, you would better pay heed to both of your products' popularity and qualty simultaneously.

Response: In recent times, businesses increasingly highlight the uniqueness of their products in advertising. This trend is primarily driven by the desire to attract more customers and boost sales. In my view, this development is positive as it enhances consumer awareness and encourages innovation. One of the main reasons businesses emphasize that their products are "new" is to capture consumers' attention in a competitive market. Companies rely on generating revenue to cover operational costs, such as employee salaries and rental expenses. For example, advertising new features or improvements in a product can attract customers who are looking for the latest technology or more efficient solutions. By doing so businesses are more likely to attract customers and increase profits, which can then be reinvested to enhance product quality or expand operations. Moreover, companies often advertise environmentally friendly or sustainable features of their products, addressing a growing concern among consumers who are increasingly conscious of the impact of their purchases on the environment. Therefore, emphasizing uniqueness helps businesses achieve financial stability and respond to societal trends. In my opinion, this trend is positive because it raises consumer awareness about product quality and encourages more informed purchasing decisions. When customers are faced with a wide variety of goods, it can be difficult to decide which product is the best. By clearly advertising a product's unique features or advantages, businesses can guide them in choosing products that meet their specific needs. For example, knowing that a product is made with eco-friendly materials or advanced technology allows shoppers to make decisions based on values such as sustainability or innovation. Additionally, this approach fosters healthy competition among businesses, pushing them to continuously improve their offerings to meet evolving consumer expectations. Ultimately, this benefits both the companies and their customers by promoting higher standards in product development. In conclusion, the emphasis on new and unique products in advertising is a strategy used by businesses to attract more customers and increase sales. I believe this is a positive development, as it not only raises consumer awareness but also promotes higher-quality, eco-friendly products in the market